What are the key performance metrics to consider when scaling a business?
An example of an AI chatbot conversation about performance metrics in scaling a business.
What are the key performance metrics to consider when scaling a business?
When scaling a business, key performance metrics include customer acquisition cost, lifetime value, churn rate, and revenue growth.
How do I calculate customer acquisition cost?
Customer acquisition cost (CAC) is calculated by dividing the total cost of acquiring customers (marketing expenses, sales costs) by the number of new customers acquired.
What is a good churn rate for a SaaS company?
A good churn rate for a SaaS company typically ranges from 5% to 7% annually, but it can vary based on the industry.
Can you explain lifetime value in more detail?
Lifetime value (LTV) is the total revenue a business can expect from a customer over their entire relationship. It's calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.
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