What are the different polling methodologies?
There are several polling methodologies, including telephone surveys, online polls, face-to-face interviews, and mail surveys. Each has its strengths and weaknesses.
Can you explain the strengths of online polls?
Online polls are cost-effective, can reach a large audience quickly, and allow for easy data collection and analysis.
What about the weaknesses of telephone surveys?
Telephone surveys can be limited by the availability of respondents, potential bias if only certain demographics are reached, and they can be time-consuming.
How do researchers choose which methodology to use?
Researchers consider factors like the target audience, budget, time constraints, and the type of data they need to collect.
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