What is the best strategy for choosing PPC keywords?
The best strategy involves researching relevant keywords, analyzing competition, and considering user intent.
How do I find relevant keywords for my business?
You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover keywords related to your business.
Should I focus on long-tail or short-tail keywords?
It's often beneficial to focus on long-tail keywords as they tend to have lower competition and higher conversion rates.
How often should I update my PPC keyword list?
Regularly review and update your keyword list at least every few months to adapt to market changes and performance.
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