What are the psychological theories behind social proof?
Social proof is influenced by several psychological theories, including conformity, social comparison, and informational social influence.
Can you explain conformity in more detail?
Conformity refers to the tendency of individuals to align their attitudes, beliefs, and behaviors with those of a group, often to fit in or be accepted.
How does social comparison play a role in social proof?
Social comparison theory suggests that people determine their own social and personal worth based on how they stack up against others, influencing their decisions.
What are some real-life examples of social proof?
Real-life examples include customer reviews, testimonials, and the popularity of products, where people look to others' behaviors to guide their own.
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