What are the key principles of persuasion in psychology?
The key principles of persuasion include reciprocity, commitment, social proof, authority, liking, and scarcity.
Can you explain the principle of reciprocity?
Reciprocity is the social norm where if someone does something for you, you feel compelled to return the favor.
How does social proof influence our decisions?
Social proof suggests that people will conform to the actions of others in an attempt to reflect correct behavior.
What role does authority play in persuasion?
Authority plays a significant role as people are more likely to be persuaded by someone they perceive as an expert.
Can you give an example of scarcity in marketing?
An example of scarcity is when a store advertises a limited-time offer, creating urgency to encourage purchases.
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