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What is the difference between qualitative and quantitative analysis?

An example of an AI chatbot conversation about qualitative vs quantitative analysis.

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You

What is the difference between qualitative and quantitative analysis?

MagicBuddy
MagicBuddy

Qualitative analysis focuses on understanding concepts, thoughts, or experiences, while quantitative analysis deals with numbers and measurable data.

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You

Can you give me examples of each type of analysis?

MagicBuddy
MagicBuddy

Sure! An example of qualitative analysis is conducting interviews to gather opinions, while quantitative analysis might involve surveys with numerical ratings.

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You

When should I use qualitative analysis over quantitative analysis?

MagicBuddy
MagicBuddy

Use qualitative analysis when exploring new ideas or understanding complex issues, and quantitative analysis when you need to measure and compare data.

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You

Are there any methods that combine both analyses?

MagicBuddy
MagicBuddy

Yes, mixed-methods research combines both qualitative and quantitative approaches to provide a more comprehensive understanding of a research question.

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