What is the difference between qualitative and quantitative analysis?
Qualitative analysis focuses on understanding concepts, thoughts, or experiences, while quantitative analysis deals with numbers and measurable data.
Can you give me examples of each type of analysis?
Sure! An example of qualitative analysis is conducting interviews to gather opinions, while quantitative analysis might involve surveys with numerical ratings.
When should I use qualitative analysis over quantitative analysis?
Use qualitative analysis when exploring new ideas or understanding complex issues, and quantitative analysis when you need to measure and compare data.
Are there any methods that combine both analyses?
Yes, mixed-methods research combines both qualitative and quantitative approaches to provide a more comprehensive understanding of a research question.
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