What is the difference between qualitative and quantitative measurement?
An example of an AI chatbot conversation about qualitative vs quantitative measurement.
What is the difference between qualitative and quantitative measurement?
Qualitative measurement focuses on descriptive data, while quantitative measurement deals with numerical data.
Can you give me examples of each type?
Sure! An example of qualitative measurement is a survey asking for opinions, while quantitative could be measuring height in centimeters.
When should I use qualitative over quantitative methods?
Use qualitative methods when exploring concepts or feelings, and quantitative when you need to measure and analyze data statistically.
Are there any mixed methods that combine both?
Yes, mixed methods research combines both qualitative and quantitative approaches to provide a more comprehensive analysis.
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