What is the difference between quantitative and qualitative data?
Quantitative data refers to numerical information that can be measured and analyzed statistically, while qualitative data is descriptive and conceptual, focusing on characteristics and qualities.
Can you give me examples of each type of data?
Sure! An example of quantitative data is the height of students in a class, measured in centimeters. An example of qualitative data is the color of cars in a parking lot.
When should I use qualitative data over quantitative data?
You should use qualitative data when exploring concepts, opinions, or experiences, especially in early research phases. Quantitative data is better for testing hypotheses and measuring variables.
What are some methods for collecting qualitative data?
Common methods for collecting qualitative data include interviews, focus groups, and open-ended surveys.
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