What is real-time bidding in digital advertising?
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What is real-time bidding in digital advertising?
Real-time bidding (RTB) is a programmatic buying process where ad impressions are bought and sold in real-time.
How does RTB work in practice?
In RTB, advertisers bid on ad impressions as they become available, using automated systems to make decisions in milliseconds.
What are the benefits of using RTB?
Benefits include increased efficiency, better targeting, and the ability to optimize campaigns in real-time.
Are there any drawbacks to real-time bidding?
Yes, drawbacks can include increased competition driving up costs and potential issues with ad fraud.
How can I get started with RTB?
To get started, you can partner with a demand-side platform (DSP) and set up your advertising campaigns.
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