What are some successful rebranding examples?
Some notable rebranding examples include Airbnb, Dunkin' Donuts, and Old Spice. Each transformed their image significantly.
Can you tell me more about Airbnb's rebranding?
Airbnb rebranded to focus on belonging and community, shifting from just a rental service to a lifestyle brand.
What challenges did they face during the rebranding?
Airbnb faced challenges like public perception, regulatory issues, and ensuring consistency in their new brand message.
Are there any lessons we can learn from these examples?
Absolutely! Key lessons include understanding your audience, maintaining consistency, and being adaptable to feedback.
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