What are the regulations on advertising video games?

What are the regulations on advertising video games?

Regulations on game ads vary by country, but they generally focus on truthfulness, targeting minors, and avoiding misleading claims.

Are there specific rules for ads targeting children?

Yes, many countries have strict rules for ads targeting children, including restrictions on content that could exploit their inexperience.

What about in-game purchases? Are they regulated?

Yes, in-game purchases are often regulated to ensure transparency, especially regarding the costs and the nature of the purchases.

Can you give examples of countries with strict regulations?

Countries like Sweden and Belgium have implemented strict regulations on game ads, particularly concerning loot boxes and gambling-like mechanics.

How can I stay updated on these regulations?

You can stay updated by following industry news, subscribing to legal newsletters, and checking government websites for the latest regulations.