What are the differences between retargeted ads and standard ads?
Retargeted ads are shown to users who have previously interacted with your brand, while standard ads reach a broader audience without prior engagement.
Why should I use retargeted ads instead of standard ads?
Retargeted ads can lead to higher conversion rates since they target users who are already familiar with your brand, increasing the likelihood of them making a purchase.
Are there any downsides to using retargeted ads?
Yes, retargeted ads can sometimes annoy users if they see the same ad too frequently, leading to ad fatigue.
How can I effectively implement retargeted ads?
You can implement retargeted ads by using tracking pixels on your website to identify visitors and then creating tailored ads for them on social media or other platforms.
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