What are common mistakes in retargeting ads?
An example of an AI chatbot conversation about retargeting ads mistakes.
What are common mistakes in retargeting ads?
Some common mistakes include targeting too broadly, not segmenting your audience, and failing to refresh ad creatives.
How can I improve my retargeting strategy?
You can improve your strategy by segmenting your audience based on behavior, using personalized ads, and testing different creatives.
Is there a specific frequency cap I should use?
Yes, a frequency cap of 3-5 impressions per user per week is often recommended to avoid ad fatigue.
What metrics should I track for retargeting ads?
Key metrics include click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
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