What are the risks associated with transmedia storytelling?
An example of an AI chatbot conversation about the risks of transmedia storytelling.
What are the risks associated with transmedia storytelling?
Transmedia storytelling can lead to audience confusion, inconsistent narratives, and potential brand dilution.
Can you elaborate on audience confusion?
Sure! Audience confusion can arise when different media platforms present conflicting information or storylines.
What about brand dilution? How does that happen?
Brand dilution occurs when the core message or identity of a brand is weakened due to overextension across too many platforms.
Are there any ways to mitigate these risks?
Yes, clear communication, cohesive storytelling, and maintaining a strong brand identity can help mitigate these risks.
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