What are the key metrics to measure ROI in software?
Key metrics to measure ROI in software include customer acquisition cost, lifetime value, and churn rate.
How do I calculate customer acquisition cost?
Customer acquisition cost (CAC) is calculated by dividing the total cost of acquiring customers by the number of customers acquired.
What is the importance of lifetime value?
Lifetime value (LTV) helps you understand how much revenue a customer will generate over their entire relationship with your business.
Can you explain churn rate?
Churn rate measures the percentage of customers who stop using your service during a specific time period, indicating customer retention.
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