How can startups effectively set success metrics?
Startups should begin by identifying their key objectives and aligning metrics with those goals. What specific area are you focusing on?
We're looking at customer acquisition and retention.
For customer acquisition, consider metrics like Customer Acquisition Cost (CAC) and conversion rates. For retention, look at churn rate and Net Promoter Score (NPS). Would you like to dive deeper into any of these?
Yes, can you explain how to calculate CAC?
Certainly! CAC is calculated by dividing the total cost of acquiring customers (marketing expenses, sales team costs) by the number of customers acquired in a specific period. Do you have your costs and customer numbers ready?
Not yet, but that makes sense. Thanks!
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