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How do I set up UTM parameters for my marketing campaigns?

An example of an AI chatbot conversation about setting up UTM parameters for tracking campaigns.

😀
You

How do I set up UTM parameters for my marketing campaigns?

MagicBuddy
MagicBuddy

To set up UTM parameters, you'll need to define the source, medium, campaign, term, and content. Do you need help with any specific part?

😀
You

Yes, can you explain what each parameter means?

MagicBuddy
MagicBuddy

Sure! The source identifies where the traffic is coming from, the medium is the marketing channel, the campaign is the specific promotion, the term is for paid search keywords, and content differentiates similar ads.

😀
You

Got it! How do I actually create the UTM links?

MagicBuddy
MagicBuddy

You can manually add UTM parameters to your URLs or use a UTM builder tool. Would you like a recommendation for a tool?

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