How do I set up UTM parameters for my marketing campaigns?
An example of an AI chatbot conversation about setting up UTM parameters for tracking campaigns.
How do I set up UTM parameters for my marketing campaigns?
To set up UTM parameters, you'll need to define the source, medium, campaign, term, and content. Do you need help with any specific part?
Yes, can you explain what each parameter means?
Sure! The source identifies where the traffic is coming from, the medium is the marketing channel, the campaign is the specific promotion, the term is for paid search keywords, and content differentiates similar ads.
Got it! How do I actually create the UTM links?
You can manually add UTM parameters to your URLs or use a UTM builder tool. Would you like a recommendation for a tool?
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