What are some successful sponsor activation case studies?

What are some successful sponsor activation case studies?

There are several notable case studies in sponsor activation. For instance, the partnership between Red Bull and various extreme sports events has been highly successful. They not only sponsor events but also create engaging content around them.

Can you give me more details about the Red Bull case?

Sure! Red Bull's activation strategy includes hosting events like the Red Bull Cliff Diving World Series, where they engage audiences through live streaming and social media, creating a community around the brand.

What metrics do they use to measure success?

Red Bull typically measures success through engagement metrics, brand awareness surveys, social media reach, and sales data during and after the events.

Are there other brands with similar strategies?

Yes, brands like Nike and Coca-Cola also use similar strategies by sponsoring events and creating immersive experiences that resonate with their target audience.