What are the benefits of forming a strategic alliance?
Strategic alliances can enhance competitive advantage, share resources, and access new markets.
Can you give me some examples of successful strategic alliances?
Sure! Examples include Starbucks and Barnes & Noble, and Spotify and Uber.
How do companies choose their partners for a strategic alliance?
Companies typically look for complementary strengths, shared goals, and cultural compatibility.
What are the risks involved in strategic alliances?
Risks include misaligned objectives, loss of control, and potential conflicts between partners.
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