What is the difference between a strategic alliance and a joint venture?
A strategic alliance is a partnership where companies collaborate while remaining independent, whereas a joint venture involves creating a new entity together.
Can you give me an example of each?
Sure! An example of a strategic alliance is Starbucks partnering with Barnes & Noble. A joint venture example is Sony and Ericsson forming Sony Ericsson.
What are the advantages of forming a strategic alliance?
Advantages include shared resources, access to new markets, and reduced risk without the need for a new legal entity.
Are there any disadvantages to a joint venture?
Yes, disadvantages can include shared control, potential conflicts between partners, and the complexity of managing a new entity.
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