How can I track the success of my marketing campaigns using UTM parameters?
You can track your marketing campaigns by adding UTM parameters to your URLs. This helps you identify the source, medium, and campaign name in your analytics.
What are the key UTM parameters I should use?
The key UTM parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Each serves a specific purpose in tracking.
Can you give me an example of a UTM-tagged URL?
Sure! An example would be: https://www.example.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale
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How do I analyze the data collected from UTM parameters?
You can analyze the data in Google Analytics under the 'Acquisition' section, where you can see traffic sources and campaign performance.
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