What are the latest trends in global consumer behavior?
Recent trends show a shift towards sustainability, digital shopping, and personalized experiences among consumers.
How has the pandemic influenced these trends?
The pandemic accelerated online shopping and increased awareness of sustainability, leading to more conscious consumer choices.
Can you give examples of brands adapting to these trends?
Brands like Patagonia focus on sustainability, while Amazon enhances its digital shopping experience with AI recommendations.
What demographic changes are affecting consumer behavior?
Younger generations, particularly Gen Z, prioritize ethical brands and digital engagement, reshaping market strategies.
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