What are the different types of market research methods?
There are several types of market research methods, including qualitative and quantitative research, surveys, interviews, focus groups, and observational research.
Can you explain qualitative and quantitative research?
Sure! Qualitative research focuses on understanding opinions and motivations through interviews and focus groups, while quantitative research involves numerical data and statistical analysis, often through surveys.
What are some examples of surveys used in market research?
Examples of surveys include online questionnaires, telephone surveys, and face-to-face interviews, each designed to gather specific data from respondents.
How do I choose the right method for my research?
Choosing the right method depends on your research goals, budget, and the type of data you need. It's often helpful to combine methods for comprehensive insights.
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