What are the different types of programmatic advertising?
An example of an AI chatbot conversation about types of programmatic advertising.
What are the different types of programmatic advertising?
There are several types of programmatic advertising, including real-time bidding (RTB), programmatic direct, and private marketplaces.
Can you explain real-time bidding?
Real-time bidding (RTB) is an auction-based method where ad impressions are bought and sold in real-time, allowing advertisers to bid for ad space.
What about programmatic direct?
Programmatic direct involves direct deals between advertisers and publishers, allowing for guaranteed ad placements without the auction process.
What are private marketplaces?
Private marketplaces are invite-only auctions where select advertisers can bid on premium ad inventory, providing more control and exclusivity.
Which type is the most effective?
The effectiveness depends on your goals; RTB offers flexibility, while programmatic direct provides guaranteed placements.
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