What are the FTC guidelines for advertising?
An example of an AI chatbot conversation about FTC advertising guidelines.
What are the FTC guidelines for advertising?
The FTC guidelines require that advertisements be truthful, not misleading, and backed by evidence. They also mandate clear disclosures for endorsements.
Can you give me examples of misleading advertising?
Sure! Examples include false claims about a product's effectiveness, hidden fees, or not disclosing paid endorsements.
What should influencers disclose when promoting products?
Influencers should disclose any material connections, such as payments or free products, to ensure transparency with their audience.
Are there penalties for violating these guidelines?
Yes, the FTC can impose fines and require corrective advertising if companies violate these guidelines.
How can I ensure my ads comply with FTC regulations?
You can ensure compliance by being honest in your claims, providing evidence for any assertions, and clearly disclosing any sponsorships.
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