What is ad fatigue and how can I prevent it?
Ad fatigue occurs when your audience becomes tired of seeing the same ad repeatedly, leading to decreased engagement.
What are some signs that my audience is experiencing ad fatigue?
Common signs include a drop in click-through rates, increased ad skip rates, and negative feedback on your ads.
How often should I refresh my ads to avoid ad fatigue?
It's generally recommended to refresh your ads every 2-4 weeks, but it can vary based on your audience and campaign.
Can targeting different audience segments help reduce ad fatigue?
Yes, targeting different segments can help keep your content fresh and relevant, reducing the risk of ad fatigue.
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