What is bundling in marketing?
An example of an AI chatbot conversation about understanding bundling in marketing.
What is bundling in marketing?
Bundling in marketing is the practice of selling multiple products or services together as a single combined unit.
What are the benefits of bundling?
The benefits include increased sales, enhanced customer satisfaction, and the ability to introduce new products more effectively.
Can you give me an example of bundling?
Sure! A common example is a fast-food meal that includes a burger, fries, and a drink sold at a lower price than if purchased separately.
How does bundling affect consumer behavior?
Bundling can influence consumer behavior by making products seem more valuable and encouraging customers to buy more.
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