What is click-through rate and why is it important?

What is click-through rate and why is it important?

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It's important because it helps measure the effectiveness of your marketing campaigns.

How do you calculate click-through rate?

You calculate CTR by dividing the number of clicks by the number of impressions and then multiplying by 100 to get a percentage. For example, if you had 5 clicks and 100 impressions, your CTR would be 5%.

What is considered a good click-through rate?

A good CTR can vary by industry, but generally, a CTR of 2% to 5% is considered average, while anything above 5% is considered good.

What factors can affect click-through rate?

Several factors can affect CTR, including the quality of your ad copy, the relevance of your keywords, the design of your landing page, and the targeting of your audience.