What is CPC in Google Ads and how does it work?
An example of an AI chatbot conversation about understanding CPC in Google Ads.
What is CPC in Google Ads and how does it work?
CPC stands for Cost Per Click. It's a pricing model where advertisers pay each time a user clicks on their ad.
How is the CPC determined for my ads?
CPC is determined by a bidding process, where advertisers set a maximum bid they're willing to pay for a click, and it can vary based on competition and ad quality.
What factors can influence my CPC?
Factors include your ad quality score, competition for keywords, and your bid amount. Higher quality ads often lead to lower CPC.
Can I lower my CPC without reducing my ad visibility?
Yes, improving your ad quality and relevance can lower your CPC while maintaining or even increasing visibility.
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