What is engagement rate and why is it important?
An example of an AI chatbot conversation about understanding engagement rate in digital marketing.
What is engagement rate and why is it important?
Engagement rate measures how actively your audience interacts with your content. It's crucial for assessing content effectiveness.
How do you calculate engagement rate?
You can calculate it by dividing the total engagement (likes, comments, shares) by the total followers or reach, then multiplying by 100.
What is a good engagement rate?
A good engagement rate varies by platform, but generally, 1-3% is considered average, while 3-6% is good.
How can I improve my engagement rate?
To improve engagement, create high-quality content, post consistently, and interact with your audience through comments and messages.
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