What is Google Ads bidding and how does it work?
An example of an AI chatbot conversation about Google Ads bidding strategies and mechanisms.
What is Google Ads bidding and how does it work?
Google Ads bidding is the process of setting a maximum amount you're willing to pay for a click on your ad. It determines how your ads are displayed in search results.
What are the different types of bidding strategies available?
There are several bidding strategies, including Manual CPC, Enhanced CPC, Target CPA, and Target ROAS. Each serves different goals.
How do I choose the right bidding strategy for my campaign?
Choosing the right strategy depends on your campaign goals. For example, if you want to maximize conversions, Target CPA might be best.
Can I change my bidding strategy after my campaign has started?
Yes, you can change your bidding strategy at any time, but it's important to monitor the impact on your campaign performance.
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