What are lookalike audiences and how can they benefit my marketing?

What are lookalike audiences and how can they benefit my marketing?

Lookalike audiences are groups of people who share similar characteristics with your existing customers. They can enhance your marketing by targeting new potential customers who are likely to be interested in your products.

How do I create a lookalike audience on Facebook?

To create a lookalike audience on Facebook, go to the Audiences section in Ads Manager, select 'Create Audience', then 'Lookalike Audience'. You'll need to choose a source audience and the location for your new audience.

What data do I need to create a lookalike audience?

You typically need a source audience, which can be your customer list, website visitors, or engagement data from your Facebook page. The more data you have, the better the lookalike audience will be.

Can I use lookalike audiences for other platforms?

Yes, many advertising platforms like Google Ads and LinkedIn also offer lookalike audience features, allowing you to reach similar users across different channels.