What is market share and why is it important?
Market share is the percentage of an industry's sales that a particular company controls. It's important because it indicates a company's competitiveness and market position.
How can a company increase its market share?
A company can increase its market share through strategies like improving product quality, competitive pricing, marketing campaigns, and expanding distribution channels.
What are the different types of market share?
There are two main types of market share: unit market share, which measures the number of units sold, and revenue market share, which measures sales revenue.
Can you give examples of companies with high market share?
Sure! Companies like Apple in smartphones and Coca-Cola in beverages are examples of firms with significant market share in their respective industries.
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