What is the difference between qualitative and quantitative analysis?
An example of an AI chatbot conversation about qualitative vs quantitative analysis.
What is the difference between qualitative and quantitative analysis?
Qualitative analysis focuses on understanding concepts, experiences, or phenomena, while quantitative analysis deals with numerical data and statistical methods.
Can you give me examples of each type?
Sure! An example of qualitative analysis is conducting interviews to gather insights on customer satisfaction. An example of quantitative analysis is using surveys to collect numerical ratings of customer satisfaction.
When should I use qualitative analysis over quantitative analysis?
Use qualitative analysis when exploring new ideas or understanding complex issues. Use quantitative analysis when you need to measure and analyze data statistically.
Are there any limitations to either method?
Yes, qualitative analysis can be subjective and harder to generalize, while quantitative analysis may overlook the depth of human experience.
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