What is the difference between quantitative and qualitative research?
An example of an AI chatbot conversation about understanding quantitative vs qualitative research methods.
What is the difference between quantitative and qualitative research?
Quantitative research focuses on numerical data and statistical analysis, while qualitative research explores subjective experiences and meanings.
Can you give me examples of each type?
Sure! An example of quantitative research is a survey measuring customer satisfaction with ratings. Qualitative research might involve interviews exploring customer feelings about a product.
When should I use one over the other?
Use quantitative research when you need measurable data to identify patterns, and qualitative research when you want to understand deeper insights and motivations.
Are there any mixed methods that combine both?
Yes, mixed methods research combines both quantitative and qualitative approaches to provide a more comprehensive understanding of a research question.
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