What are universal links and how can I track their performance?

What are universal links and how can I track their performance?

Universal links are a way to link to content within your app or website seamlessly. They allow users to open your app directly from a link, enhancing user experience. To track their performance, you can use analytics tools that monitor link clicks, app opens, and user engagement.

What tools can I use for tracking universal links?

You can use tools like Google Analytics, Branch, or Firebase Dynamic Links. These tools provide insights into how users interact with your universal links.

Can I set up custom events for universal link tracking?

Yes, most analytics platforms allow you to set up custom events. This way, you can track specific actions users take after clicking on your universal links.

What are the benefits of using universal links over traditional links?

Universal links provide a smoother user experience by directing users to the app if it's installed, or to the web if it isn't. This reduces friction and increases engagement.