What is user journey testing and why is it important?
User journey testing involves evaluating the steps a user takes to complete a task on a website or app. It's crucial for identifying pain points and improving user experience.
How do I conduct user journey testing effectively?
To conduct effective user journey testing, start by defining user personas, mapping out their journeys, and then observing real users as they navigate through your product.
What tools can I use for user journey testing?
There are several tools available, such as Hotjar for heatmaps, UserTesting for user feedback, and Google Analytics for tracking user behavior.
Can you give me an example of a user journey test?
Sure! An example would be testing the checkout process on an e-commerce site to see where users drop off and what obstacles they encounter.
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