How can I use social proof in my email marketing campaigns?

How can I use social proof in my email marketing campaigns?

You can use social proof by including customer testimonials, reviews, or case studies in your emails.

What types of social proof work best in emails?

The best types include user-generated content, expert endorsements, and statistics showing product effectiveness.

Can you give me an example of a successful email using social proof?

Sure! An email featuring a customer testimonial with a photo and a discount code can drive engagement and conversions.

How often should I include social proof in my emails?

It's effective to include social proof in about 30-50% of your emails, depending on your campaign goals.