What are UTM parameters and how can I use them effectively?
An example of an AI chatbot conversation about UTM parameters and their advanced usage.
What are UTM parameters and how can I use them effectively?
UTM parameters are tags added to URLs to track the performance of campaigns in Google Analytics. They help you understand where your traffic is coming from.
Can you explain the different types of UTM parameters?
Sure! The main UTM parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Each serves a specific purpose in tracking.
How do I create a UTM link for my email campaign?
You can create a UTM link by appending the parameters to your URL. For example: yourwebsite.com?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale.
Is there a tool to help me generate UTM links easily?
Yes, there are several UTM link generators available online, like Google's Campaign URL Builder, which simplifies the process.
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