What are UTM parameters and how can I use them?
An example of an AI chatbot conversation about UTM parameters and their usage.
What are UTM parameters and how can I use them in my marketing campaigns?
UTM parameters are tags added to URLs to track the performance of campaigns in Google Analytics. They help you identify where your traffic is coming from.
Can you give me an example of how to create a UTM parameter?
Sure! For example, if you're running a Facebook ad, your URL might look like this: www.example.com?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale.
What do each of those UTM parameters mean?
Great question! utm_source identifies the source of traffic (like Facebook), utm_medium indicates the medium (like CPC), and utm_campaign names the specific campaign (like spring_sale).
How can I analyze the data collected from UTM parameters?
You can analyze the data in Google Analytics under the 'Acquisition' section, where you can see how different campaigns are performing.
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