What are UTM parameters and how do they compare to other tracking methods?
An example of an AI chatbot conversation about UTM parameters vs other tracking methods.
What are UTM parameters and how do they work?
UTM parameters are tags added to URLs to track the performance of campaigns in Google Analytics. They help identify the source, medium, and campaign name.
How do UTM parameters compare to cookies for tracking?
UTM parameters are URL-based and provide campaign-specific tracking, while cookies store user data on their devices for broader tracking across sessions.
Are there any downsides to using UTM parameters?
Yes, UTM parameters can clutter URLs and may not work well with all platforms. They also require manual setup for each campaign.
What other tracking methods should I consider?
You might consider using cookies, server-side tracking, or pixel tracking, each with its own advantages and limitations.
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