What are the key metrics I should track for engagement?
Key metrics for engagement include click-through rates, time spent on page, social shares, and conversion rates.
How do I measure click-through rates effectively?
You can measure click-through rates by dividing the number of clicks by the number of impressions and multiplying by 100.
What tools can I use to track these metrics?
Tools like Google Analytics, HubSpot, and social media analytics platforms are great for tracking engagement metrics.
Can you explain the importance of conversion rates?
Conversion rates indicate how well your content or campaigns are turning visitors into customers, reflecting overall effectiveness.
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