What are the drawbacks of bundling products together?
Bundling can lead to higher costs for consumers, reduced flexibility, and potential dissatisfaction if the bundled items aren't needed.
Can bundling affect customer satisfaction?
Yes, if customers feel forced to buy items they don't want, it can lead to frustration and lower satisfaction.
Are there any situations where bundling is beneficial?
Absolutely! Bundling can be beneficial when it offers a discount or when the items complement each other well.
How do companies decide what to bundle?
Companies often analyze customer purchasing behavior and preferences to determine which products or services to bundle together.
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