What are the FTC guidelines for influencers?

What are the FTC guidelines for influencers?

The FTC guidelines require influencers to disclose any material connections with brands when promoting products. This means if you receive payment or free products, you must clearly inform your audience.

How should I disclose my partnership?

You can disclose your partnership by using clear language like "#ad" or "#sponsored" in your posts. It's important to make this disclosure prominent and easy to see.

Are there specific rules for different platforms?

Yes, while the core guidelines are the same, some platforms may have additional requirements. For example, Instagram allows hashtags, while YouTube may require verbal disclosures.

What are the consequences of not following these guidelines?

Not following FTC guidelines can lead to legal action, fines, and damage to your reputation as an influencer.

Can brands also be held accountable?

Yes, brands can be held accountable for not ensuring their influencers comply with FTC guidelines, as they share responsibility for the promotion.