What are the lessons learned from failed transmedia campaigns?

What are some common reasons transmedia campaigns fail?

Common reasons include lack of clear strategy, poor audience engagement, and inconsistent messaging across platforms.

Can you give an example of a failed transmedia campaign?

Sure! One example is the 'Halo 2' campaign, which had a fragmented narrative that confused fans rather than engaging them.

What can brands do to avoid these pitfalls?

Brands should ensure a cohesive narrative, understand their audience, and maintain consistent messaging across all channels.

Are there any successful transmedia campaigns to learn from?

Yes, campaigns like 'The Blair Witch Project' and 'Coca-Cola's Share a Coke' effectively engaged audiences and created buzz.