What are the limits of demographic targeting?

What are the limits of demographic targeting in advertising?

Demographic targeting can be limited by factors like privacy concerns, data accuracy, and the risk of stereotyping.

Can demographic targeting lead to exclusion of certain groups?

Yes, it can inadvertently exclude groups if marketers focus too narrowly on specific demographics.

How can companies ensure they are using demographic targeting ethically?

Companies can use diverse data sources, avoid stereotypes, and prioritize transparency in their targeting strategies.

What are some alternatives to demographic targeting?

Alternatives include behavioral targeting, contextual targeting, and psychographic targeting, which focus on user behavior and interests.