What are the psychological effects of discounts on consumers?
Discounts can create a sense of urgency and increase perceived value, leading to impulsive buying.
Why do people feel happier when they get a discount?
Getting a discount can trigger feelings of accomplishment and satisfaction, as it feels like saving money.
Are there any negative effects of discounts?
Yes, frequent discounts can lead to consumers expecting lower prices, which may harm brand perception.
How do discounts affect brand loyalty?
Discounts can attract new customers but may weaken brand loyalty if customers only buy during sales.
Can discounts influence purchasing decisions?
Absolutely! Discounts often sway consumers' decisions, making them more likely to buy a product.
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