What are the long-term effects of discounts on consumer behavior?
Discounts can lead to increased short-term sales, but they may also condition consumers to expect lower prices.
Do discounts affect brand perception?
Yes, frequent discounts can diminish perceived value and quality of a brand in the eyes of consumers.
How do discounts impact customer loyalty?
While discounts can attract new customers, they may not necessarily build long-term loyalty if overused.
Are there any negative effects of using discounts too often?
Yes, over-reliance on discounts can lead to profit erosion and a price-sensitive customer base.
What strategies can businesses use instead of discounts?
Businesses can focus on value-added services, loyalty programs, or unique product offerings to attract customers.
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