What are the current trends in programmatic advertising?
Some current trends include increased use of AI for targeting, privacy-first advertising, and programmatic TV.
How is AI changing programmatic advertising?
AI enhances targeting accuracy, optimizes ad placements in real-time, and improves campaign performance through data analysis.
What role does data privacy play in programmatic advertising?
Data privacy is crucial as regulations like GDPR and CCPA impact how advertisers collect and use consumer data.
Can you explain programmatic TV advertising?
Programmatic TV advertising automates the buying of TV ads, allowing for targeted placements based on viewer data.
What are some challenges in programmatic advertising?
Challenges include ad fraud, transparency issues, and the need for better cross-channel measurement.
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