What is narrative transportation?
Narrative transportation is the phenomenon where a person becomes immersed in a story, feeling as if they are part of it.
How does it affect our emotions?
It can evoke strong emotions, making us empathize with characters and experience their journeys as if they were our own.
Can you give an example of narrative transportation?
Sure! When reading a gripping novel, you might forget your surroundings and feel the protagonist's struggles deeply.
Is it used in marketing?
Yes, marketers use narrative transportation to create engaging stories that resonate with audiences, enhancing brand connection.
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